A Study on the Effect of Emotional Versus Rational Appeals of Sponsored Instagram and Facebook Advertisements on Purchase Intention and Ad Intrusiveness with the Moderating Role of Consumer Attitudes towards Advertisements on Instagram versus Facebook

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Keywords	Social media marketing, Emotional, rational, advertising, purchase intention, ad attitude, ad intrusiveness
Thesis Advisor	Boksem, Maarten, Lembregts, Christophe
Persistent URL	hdl.handle.net/2105/35723
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kalamerd, Awat. (2016, July 26). A Study on the Effect of Emotional Versus Rational Appeals of Sponsored Instagram and Facebook Advertisements on Purchase Intention and Ad Intrusiveness with the Moderating Role of Consumer Attitudes towards Advertisements on Instagram versus Facebook. Marketing Management. Retrieved from http://hdl.handle.net/2105/35723

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