Sustainable softdrinks: Communicating the right sustainability type

Additional Metadata
Keywords	sustainability, claims, advertising, Coca-Cola, soft drinks
Thesis Advisor	Looman, J.L., Berens, Guido
Persistent URL	hdl.handle.net/2105/35726
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zomers, Robert Jan. (2016). Sustainable softdrinks: Communicating the right sustainability type. In Marketing Management.http://hdl.handle.net/2105/35726

Publication