What type of endorsement is the most suitable in an advertisement to positively influence consumer attitudes and purchase intention for fair trade coffee?

Additional Metadata
Keywords	Endorsement, fair trade coffee, attitude towards brand, attitude towards advertisement, sustainability, types of endorsement
Thesis Advisor	Looman, J.L., Berens, Guido
Persistent URL	hdl.handle.net/2105/35727
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Mik, Edward. (2016, July 26). What type of endorsement is the most suitable in an advertisement to positively influence consumer attitudes and purchase intention for fair trade coffee?. Marketing Management. Retrieved from http://hdl.handle.net/2105/35727

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