What type of endorsement is the most suitable in an advertisement to positively influence consumer attitudes and purchase intention for fair trade coffee?

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Keywords	Endorsement, fair trade coffee, attitude towards brand, attitude towards advertisement, sustainability, types of endorsement
Thesis Advisor	Looman, J.L., Berens, Guido
Persistent URL	hdl.handle.net/2105/35727
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Mik, Edward. (2016). What type of endorsement is the most suitable in an advertisement to positively influence consumer attitudes and purchase intention for fair trade coffee?. In Marketing Management.http://hdl.handle.net/2105/35727

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