Online Reviews: The Strategic Use of Bloggers as Opinion Leaders

Additional Metadata
Keywords	Reviews, Online Reviews, Bloggers, Opinion leaders, WOM, eWOM, User generated content
Thesis Advisor	van Bruggen, Gerrit, Liberali, Gui
Persistent URL	hdl.handle.net/2105/35728
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Remie, Laura. (2016, July 26). Online Reviews: The Strategic Use of Bloggers as Opinion Leaders. Marketing Management. Retrieved from http://hdl.handle.net/2105/35728

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