2016-08-02
Investigating the Dynamics of Social Media Interactions and Advertising Appeals to gauge consumer perception of the FMCG brand: Blue Band
Publication
Publication
Additional Metadata | |
---|---|
, , , , , , | |
Roos, J.M.T., Ferecatu, Alina | |
hdl.handle.net/2105/35733 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Bajpai, Bahula. (2016, August 2). Investigating the Dynamics of Social Media Interactions and Advertising Appeals to gauge consumer perception of the FMCG brand: Blue Band. Marketing Management. Retrieved from http://hdl.handle.net/2105/35733
|