Investigating the Dynamics of Social Media Interactions and Advertising Appeals to gauge consumer perception of the FMCG brand: Blue Band

Additional Metadata
Keywords	Information Goods, Social Media, eWOM, FMCG, Advertising Appeals, Brand Image, Blue Band
Thesis Advisor	Roos, J.M.T., Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/35733
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bajpai, Bahula. (2016). Investigating the Dynamics of Social Media Interactions and Advertising Appeals to gauge consumer perception of the FMCG brand: Blue Band. In Marketing Management.http://hdl.handle.net/2105/35733

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