Morphing Forward: The influence of morphing on the effectiveness of charity print advertisements

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Keywords	charities, morphing, empathy, persuasiveness, trust, willingness to donate, attractiveness
Thesis Advisor	Boksem, Maarten, Lembregts, Christophe
Persistent URL	hdl.handle.net/2105/35734
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hamzić, Selma. (2016, July 22). Morphing Forward: The influence of morphing on the effectiveness of charity print advertisements. Marketing Management. Retrieved from http://hdl.handle.net/2105/35734

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