Morphing Forward: The influence of morphing on the effectiveness of charity print advertisements

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Keywords	charities, morphing, empathy, persuasiveness, trust, willingness to donate, attractiveness
Thesis Advisor	Boksem, Maarten, Lembregts, Christophe
Persistent URL	hdl.handle.net/2105/35734
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hamzić, Selma. (2016). Morphing Forward: The influence of morphing on the effectiveness of charity print advertisements. In Marketing Management.http://hdl.handle.net/2105/35734

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