The relationship between ad-evoked emotion and ad-likeability, and the influence of emotional gender stereotypes

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Keywords	Emotion, Stereotype, Gender, Priming effect, Commercials
Thesis Advisor	Boksem, Maarten, Lembregts, Christophe
Persistent URL	hdl.handle.net/2105/35736
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bor, Lindi. (2016, July 22). The relationship between ad-evoked emotion and ad-likeability, and the influence of emotional gender stereotypes. Marketing Management. Retrieved from http://hdl.handle.net/2105/35736

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