The relationship between ad-evoked emotion and ad-likeability, and the influence of emotional gender stereotypes

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Keywords	Emotion, Stereotype, Gender, Priming effect, Commercials
Thesis Advisor	Boksem, Maarten, Lembregts, Christophe
Persistent URL	hdl.handle.net/2105/35736
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bor, Lindi. (2016). The relationship between ad-evoked emotion and ad-likeability, and the influence of emotional gender stereotypes. In Marketing Management.http://hdl.handle.net/2105/35736

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