How humorous is violence? A study on the effectiveness of comedic violence advertising and humor advertising, and the role of affective responses.

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Keywords	Comedic violence, FaceReader, Humor, Advertising effectiveness, Affective response, Advertising
Thesis Advisor	Boksem, Maarten, Lembregts, Christophe
Persistent URL	hdl.handle.net/2105/35737
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Saarloos, Arjo. (2016, July 26). How humorous is violence? A study on the effectiveness of comedic violence advertising and humor advertising, and the role of affective responses.. Marketing Management. Retrieved from http://hdl.handle.net/2105/35737

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