How humorous is violence? A study on the effectiveness of comedic violence advertising and humor advertising, and the role of affective responses.

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Keywords	Comedic violence, FaceReader, Humor, Advertising effectiveness, Affective response, Advertising
Thesis Advisor	Boksem, Maarten, Lembregts, Christophe
Persistent URL	hdl.handle.net/2105/35737
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Saarloos, Arjo. (2016). How humorous is violence? A study on the effectiveness of comedic violence advertising and humor advertising, and the role of affective responses. In Marketing Management.http://hdl.handle.net/2105/35737

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