How Patterns of Emotional Responses affect Advertising Effectiveness

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Keywords	Attitude towards the advertisement, Attitude towards the brand, Purchase intent, FaceReader, Facial expressions of emotions, Patterns of emotional responses
Thesis Advisor	Boksem, Maarten, Lembregts, Christophe
Persistent URL	hdl.handle.net/2105/35738
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schrijver, Iris. (2016, July 26). How Patterns of Emotional Responses affect Advertising Effectiveness. Marketing Management. Retrieved from http://hdl.handle.net/2105/35738

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