How Patterns of Emotional Responses affect Advertising Effectiveness

Additional Metadata
Keywords	Attitude towards the advertisement, Attitude towards the brand, Purchase intent, FaceReader, Facial expressions of emotions, Patterns of emotional responses
Thesis Advisor	Boksem, Maarten, Lembregts, Christophe
Persistent URL	hdl.handle.net/2105/35738
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schrijver, Iris. (2016). How Patterns of Emotional Responses affect Advertising Effectiveness. In Marketing Management.http://hdl.handle.net/2105/35738

Publication