Anticipatory Consumer Guilt: A Study on the Purchase Likelihood of Hedonic Products in the Supermarket Environment

Additional Metadata
Keywords	guilt, anticipatory consumer guilt, hedonism, likelihood of purchasing, shopping factors, self-esteem, gender
Thesis Advisor	van Overveld, Mark, Mead, N.L.
Persistent URL	hdl.handle.net/2105/35743
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Opfergelt, Katharina. (2016, July 26). Anticipatory Consumer Guilt: A Study on the Purchase Likelihood of Hedonic Products in the Supermarket Environment. Marketing Management. Retrieved from http://hdl.handle.net/2105/35743

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