Not if, but when...the effects of cyber crime response on companies' brand perception.

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Keywords	cyber security breach, corporate communication, crisis management, crisis response strategies, negativity bonding, transgression
Thesis Advisor	Bhattacharjee, Amit, Schley, Dan
Persistent URL	hdl.handle.net/2105/35744
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mathijsen Greenwood, Emily. (2016). Not if, but when..the effects of cyber crime response on companies' brand perception. In Marketing Management.http://hdl.handle.net/2105/35744

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