Which brand features determine how much a brand is liked on social media?

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Keywords	social media, brand features, brand personality
Thesis Advisor	Chen, X., Schoonees, P.C.
Persistent URL	hdl.handle.net/2105/35746
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Brard, Myron. (2016). Which brand features determine how much a brand is liked on social media?. In Marketing Management.http://hdl.handle.net/2105/35746

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