Online persuasion in a B2B market using call to action buttons: the effects of the buying funnel stage and framing effect on message effectiveness

Additional Metadata
Keywords	business-2-business, A/B testing, buying funnel, framing effect, persuasion, conversion, online marketing
Thesis Advisor	Liberali, Gui, Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/35749
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Loon, Marcel. (2016, July 26). Online persuasion in a B2B market using call to action buttons: the effects of the buying funnel stage and framing effect on message effectiveness. Marketing Management. Retrieved from http://hdl.handle.net/2105/35749

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