2016-07-26
The effect of emotions following price (comparison) promotions on consumer's preference towards premium and private labels
Publication
Publication
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van Overveld, Mark, Van den Bergh, B. | |
hdl.handle.net/2105/35751 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
de Wit, Angela. (2016, July 26). The effect of emotions following price (comparison) promotions on consumer's preference towards premium and private labels. Marketing Management. Retrieved from http://hdl.handle.net/2105/35751
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