The effect of emotions following price (comparison) promotions on consumer's preference towards premium and private labels

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Keywords	Anticipated emotions, Price comparison promotion, Fast moving consumer goods, Purchase intention, Quality perceptions
Thesis Advisor	van Overveld, Mark, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/35751
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Wit, Angela. (2016). The effect of emotions following price (comparison) promotions on consumer's preference towards premium and private labels. In Marketing Management.http://hdl.handle.net/2105/35751

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