Applying the lean startup method in enterprises: Critical success factors for new product development

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Keywords	lean startup, new product development, enterprises, innovation, lean startup methodology, corporations, customer development
Thesis Advisor	van t Klooster, Erik, van den Ende, Jan
Persistent URL	hdl.handle.net/2105/35752
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Geest, Lukas. (2016, July 24). Applying the lean startup method in enterprises: Critical success factors for new product development. Marketing Management. Retrieved from http://hdl.handle.net/2105/35752

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