2016-07-26
The spill-over effect of consumer awareness of transgressing behaviour by FIFA on its main sponsors
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , , , | |
| Jacobs, Gabriele, Bayerl, Saskia | |
| hdl.handle.net/2105/35753 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Wilschut, Delano. (2016). The spill-over effect of consumer awareness of transgressing behaviour by FIFA on its main sponsors. In Marketing Management.http://hdl.handle.net/2105/35753 |
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