Causing Moral Outrage: Taking a look at what causes moral outrage and what the consequences are for Dutch companies in the context of the Zwarte Piet debate in the Netherlands.

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Keywords	moral outrage, zwarte piet, Dutch identity, boycott, word of mouth, brand image, Dutch culture
Thesis Advisor	Jacobs, Gabriele, Bayerl, Saskia
Persistent URL	hdl.handle.net/2105/35754
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Molenkamp, Thom. (2016, July 26). Causing Moral Outrage: Taking a look at what causes moral outrage and what the consequences are for Dutch companies in the context of the Zwarte Piet debate in the Netherlands.. Marketing Management. Retrieved from http://hdl.handle.net/2105/35754

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