Causing Moral Outrage: Taking a look at what causes moral outrage and what the consequences are for Dutch companies in the context of the Zwarte Piet debate in the Netherlands.

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Keywords	moral outrage, zwarte piet, Dutch identity, boycott, word of mouth, brand image, Dutch culture
Thesis Advisor	Jacobs, Gabriele, Bayerl, Saskia
Persistent URL	hdl.handle.net/2105/35754
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Molenkamp, Thom. (2016). Causing Moral Outrage: Taking a look at what causes moral outrage and what the consequences are for Dutch companies in the context of the Zwarte Piet debate in the Netherlands. In Marketing Management.http://hdl.handle.net/2105/35754

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