The Effect of Social Media on Brand Equity: a Closer look at the Dutch Logistics Sector

Additional Metadata
Keywords	B2B marketing, social media, purchase intention
Thesis Advisor	van t Klooster, Erik, Berens, Guido
Persistent URL	hdl.handle.net/2105/35794
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Appels, Nienke. (2016, July 26). The Effect of Social Media on Brand Equity: a Closer look at the Dutch Logistics Sector. Marketing Management. Retrieved from http://hdl.handle.net/2105/35794

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