The Effect of Social Media on Brand Equity: a Closer look at the Dutch Logistics Sector

Additional Metadata
Keywords	B2B marketing, social media, purchase intention
Thesis Advisor	van t Klooster, Erik, Berens, Guido
Persistent URL	hdl.handle.net/2105/35794
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Appels, Nienke. (2016). The Effect of Social Media on Brand Equity: a Closer look at the Dutch Logistics Sector. In Marketing Management.http://hdl.handle.net/2105/35794

Publication