2016-07-26
Sequence effect of television advertisements
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , , | |
| Boksem, Maarten, Lembregts, Christophe | |
| hdl.handle.net/2105/35833 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
|
Lijding, Lars. (2016, July 26). Sequence effect of television advertisements. Marketing Management. Retrieved from http://hdl.handle.net/2105/35833 |
|