2016-08-25
Upcycled branding. How do product category fit and degree of brand recognizability influence people’s liking of the upcycled product?
Publication
Publication
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Van den Bergh, B., Maira, E. | |
hdl.handle.net/2105/36073 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Schoots, Lisette. (2016, August 25). Upcycled branding. How do product category fit and degree of brand recognizability influence people’s liking of the upcycled product?. Marketing Management. Retrieved from http://hdl.handle.net/2105/36073
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