Upcycled branding. How do product category fit and degree of brand recognizability influence people’s liking of the upcycled product?

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Keywords	branding, brand extension, co-branding, upcycled products, upcycling, marketing, design
Thesis Advisor	Van den Bergh, B., Maira, E.
Persistent URL	hdl.handle.net/2105/36073
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schoots, Lisette. (2016). Upcycled branding. How do product category fit and degree of brand recognizability influence people’s liking of the upcycled product?. In Marketing Management.http://hdl.handle.net/2105/36073

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