The role of descriptive norm in the referral marketing campaign and participation intention. A study of the normative influence on the participation intention in the current referral marketing campaign across varying product categories

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Keywords	descriptive norm, participation intention, referral marketing, product categories, social influences, normative influence, viral marketing
Thesis Advisor	Chen, X., Schoonees, P.C.
Persistent URL	hdl.handle.net/2105/36074
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Anasthasia Widiastuti, Anasthasia. (2016, August 25). The role of descriptive norm in the referral marketing campaign and participation intention. A study of the normative influence on the participation intention in the current referral marketing campaign across varying product categories. Marketing Management. Retrieved from http://hdl.handle.net/2105/36074

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