The role of descriptive norm in the referral marketing campaign and participation intention. A study of the normative influence on the participation intention in the current referral marketing campaign across varying product categories

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Keywords	descriptive norm, participation intention, referral marketing, product categories, social influences, normative influence, viral marketing
Thesis Advisor	Chen, X., Schoonees, P.C.
Persistent URL	hdl.handle.net/2105/36074
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Anasthasia Widiastuti, Anasthasia. (2016). The role of descriptive norm in the referral marketing campaign and participation intention. A study of the normative influence on the participation intention in the current referral marketing campaign across varying product categories. In Marketing Management.http://hdl.handle.net/2105/36074

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