Do hashtags add value to the product?

Additional Metadata
Keywords	Marketing, Social Media, Consumer Behaviour, Hashtag, eWOM, Collective Self-Esteem, Social Self
Thesis Advisor	Jacobs, Gabriele, Chen, X.
Persistent URL	hdl.handle.net/2105/36075
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Bijl, Frits. (2016, August 25). Do hashtags add value to the product?. Marketing Management. Retrieved from http://hdl.handle.net/2105/36075

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