Do hashtags add value to the product?

Additional Metadata
Keywords	Marketing, Social Media, Consumer Behaviour, Hashtag, eWOM, Collective Self-Esteem, Social Self
Thesis Advisor	Jacobs, Gabriele, Chen, X.
Persistent URL	hdl.handle.net/2105/36075
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Bijl, Frits. (2016). Do hashtags add value to the product?. In Marketing Management.http://hdl.handle.net/2105/36075

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