2016-08-25
Unique brand and word of mouth: How audience and channel influence the willingness to share unique brand?
Publication
Publication
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Chen, X., Schoonees, P.C. | |
hdl.handle.net/2105/36076 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Li, Xiaolan. (2016, August 25). Unique brand and word of mouth: How audience and channel influence the willingness to share unique brand?. Marketing Management. Retrieved from http://hdl.handle.net/2105/36076
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