Unique brand and word of mouth: How audience and channel influence the willingness to share unique brand?

Additional Metadata
Keywords	word of mouth, audience size, tie strength, needs for uniqueness
Thesis Advisor	Chen, X., Schoonees, P.C.
Persistent URL	hdl.handle.net/2105/36076
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Li, Xiaolan. (2016). Unique brand and word of mouth: How audience and channel influence the willingness to share unique brand?. In Marketing Management.http://hdl.handle.net/2105/36076

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