The importance of keeping brand values and identity during brand acquisitions and alliances. A social identity perspective in the context of the craft beer industry

Additional Metadata
Keywords	M&As, Social Identity Theory, Consumer perceptions, Identity attractiveness, Purchase Intention, craft beer, Brand alliances
Thesis Advisor	Jacobs, Gabriele, Bayerl, Saskia
Persistent URL	hdl.handle.net/2105/36077
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Manov, Anton. (2016, August 25). The importance of keeping brand values and identity during brand acquisitions and alliances. A social identity perspective in the context of the craft beer industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/36077

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