The importance of keeping brand values and identity during brand acquisitions and alliances. A social identity perspective in the context of the craft beer industry

Additional Metadata
Keywords	M&As, Social Identity Theory, Consumer perceptions, Identity attractiveness, Purchase Intention, craft beer, Brand alliances
Thesis Advisor	Jacobs, Gabriele, Bayerl, Saskia
Persistent URL	hdl.handle.net/2105/36077
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Manov, Anton. (2016). The importance of keeping brand values and identity during brand acquisitions and alliances. A social identity perspective in the context of the craft beer industry. In Marketing Management.http://hdl.handle.net/2105/36077

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