Building Service Brand Authenticity; The Impact of Brand Transgression and the Moderating Effect of Frontline Employee Behaviour

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Keywords	Brand Authenticity, Frontline Employee, Services Marketing, Brand Identity, Brand Transgression, Loyalty
Thesis Advisor	Jacobs, Gabriele, Berens, Guido
Persistent URL	hdl.handle.net/2105/36078
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kluen, Janosch. (2016, August 25). Building Service Brand Authenticity; The Impact of Brand Transgression and the Moderating Effect of Frontline Employee Behaviour. Marketing Management. Retrieved from http://hdl.handle.net/2105/36078

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