Building Service Brand Authenticity; The Impact of Brand Transgression and the Moderating Effect of Frontline Employee Behaviour

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Keywords	Brand Authenticity, Frontline Employee, Services Marketing, Brand Identity, Brand Transgression, Loyalty
Thesis Advisor	Jacobs, Gabriele, Berens, Guido
Persistent URL	hdl.handle.net/2105/36078
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kluen, Janosch. (2016). Building Service Brand Authenticity; The Impact of Brand Transgression and the Moderating Effect of Frontline Employee Behaviour. In Marketing Management.http://hdl.handle.net/2105/36078

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