2016-08-29
Are online reviews contagious? Research into the bandwagon effect on online reviews
Publication
Publication
Additional Metadata | |
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Roos, J.M.T., Ferecatu, Alina | |
hdl.handle.net/2105/36154 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Zhang, Huitin. (2016, August 29). Are online reviews contagious? Research into the bandwagon effect on online reviews. Marketing Management. Retrieved from http://hdl.handle.net/2105/36154
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