Are online reviews contagious? Research into the bandwagon effect on online reviews

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Keywords	ewom, bandwagon effect, online reviews
Thesis Advisor	Roos, J.M.T., Ferecatu, Alina
Persistent URL	hdl.handle.net/2105/36154
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zhang, Huitin. (2016). Are online reviews contagious? Research into the bandwagon effect on online reviews. In Marketing Management.http://hdl.handle.net/2105/36154

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