2016-08-29
The effect of pleasure and arousal on purchase intention of discounted products
Publication
Publication
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van Overveld, Mark, Liberali, Jordana | |
hdl.handle.net/2105/36155 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Meerwijk, Maurits. (2016, August 29). The effect of pleasure and arousal on purchase intention of discounted products. Marketing Management. Retrieved from http://hdl.handle.net/2105/36155
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