The effect of pleasure and arousal on purchase intention of discounted products

Additional Metadata
Keywords	Emotion, Arousal, Purchase behavior, Discounted products
Thesis Advisor	van Overveld, Mark, Liberali, Jordana
Persistent URL	hdl.handle.net/2105/36155
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Meerwijk, Maurits. (2016). The effect of pleasure and arousal on purchase intention of discounted products. In Marketing Management.http://hdl.handle.net/2105/36155

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