Sponsorship and Social Networks: effects on awareness, engagement and word of mouth

Additional Metadata
Keywords	sponsorship, social, networks, brand, awareness, engagement, word of mouth
Thesis Advisor	Jacobs, Gabriele, Bayerl, Saskia
Persistent URL	hdl.handle.net/2105/36158
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Aalders, Erik. (2016, August 29). Sponsorship and Social Networks: effects on awareness, engagement and word of mouth. Marketing Management. Retrieved from http://hdl.handle.net/2105/36158

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