Sponsorship and Social Networks: effects on awareness, engagement and word of mouth

Additional Metadata
Keywords	sponsorship, social, networks, brand, awareness, engagement, word of mouth
Thesis Advisor	Jacobs, Gabriele, Bayerl, Saskia
Persistent URL	hdl.handle.net/2105/36158
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Aalders, Erik. (2016). Sponsorship and Social Networks: effects on awareness, engagement and word of mouth. In Marketing Management.http://hdl.handle.net/2105/36158

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