Investigating Apple's brand loyalty

Additional Metadata
Keywords	Apple, brand loyalty, qualitative, consumer behaviour
Thesis Advisor	Brodin, A.K., Berens, Guido
Persistent URL	hdl.handle.net/2105/36252
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kyriakidis, Alex. (2016, August 31). Investigating Apple's brand loyalty. Marketing Management. Retrieved from http://hdl.handle.net/2105/36252

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