Investigating Apple's brand loyalty

Additional Metadata
Keywords	Apple, brand loyalty, qualitative, consumer behaviour
Thesis Advisor	Brodin, A.K., Berens, Guido
Persistent URL	hdl.handle.net/2105/36252
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kyriakidis, Alex. (2016). Investigating Apple's brand loyalty. In Marketing Management.http://hdl.handle.net/2105/36252

Publication