The effect of persuasive messages on conversion rate

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Keywords	conversion rate, central route, peripheral route, purchase behavior, elaboration likelihood model, persuasive messages
Thesis Advisor	Liberali, Gui, Chen, X.
Persistent URL	hdl.handle.net/2105/36254
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Anastasopoulos, Alex. (2016, August 31). The effect of persuasive messages on conversion rate. Marketing Management. Retrieved from http://hdl.handle.net/2105/36254

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