The effect of persuasive messages on conversion rate

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Keywords	conversion rate, central route, peripheral route, purchase behavior, elaboration likelihood model, persuasive messages
Thesis Advisor	Liberali, Gui, Chen, X.
Persistent URL	hdl.handle.net/2105/36254
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Anastasopoulos, Alex. (2016). The effect of persuasive messages on conversion rate. In Marketing Management.http://hdl.handle.net/2105/36254

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